TMW Studio

marketing and administrative tools
for micro-business success

TMWstudio offers a series of informative essays on small business communications, written by TMWstaff.

Social-Net Savvy


What is Social Networking?

Ten years ago, who would have thought that the way we communicate with other individuals would evolve (devolve?) to feverishly thumbing code into a gadget barely bigger than a matchbox? Sighhh ... Yes, I hear the kids now, "Deal with it." And we shall.

Social Networking is an activity that involves using online services, like Facebook, Twitter and LinkedIn, to share information with other individuals with similar interests. New parents post images of the sprocket's first - second - sixteenth steps for friends and family, celebrities let a hungry cyber mob know which flavour latte their assistant just picked up ... Et voilá: vital information - instantly - at a touch of a button!

While some of the activities seem painfully frivolous, the fact is that the number of participants is significant. As of early 2012, approximately half of all Canadians have their own social networking profile. By 2014, eMarketer predicts that 68% of, that's 18.4 million, Canadians will socialize online at least once a month.

Why do I need it for my business?

Maybe you don't. One of my favourite lines with clients is "Just because you can, doesn't mean you should."

Still there? Well ok, let's keep going, then. Here are some great reasons for putting in the time and effort.

Any last words of advice?

Of course ;)

Need help ... ?

With more than 20 years experience creating customized communications products for small to medium-sized enterprises, tmwstudio is able to offer clients with smaller ventures the benefits of big-business tools without the big-business cost.

We tailor-make administrative, communication, marketing and human resource tools to help you run your micro-business smoothly and professionally.

Have a look through our offerings ... then give us a call to see how we can help you and your small business thrive!

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MicroBiz Muzings from TMWstudio


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