TMW Studio

marketing and administrative tools
for micro-business success

TMWstudio offers a series of informative essays on small business communications, written by TMWstaff.

Bend Me, Shape Me


Isn’t “Team Development” Overkill in a Micro-Business?

Whether you have one, long-term, trusted employee or a string of temporary staff, a comprehensive team development strategy will help you be more productive – and more profitable. Now, I’m not talking about a phone-book-size manual or an Outward-Bound type getaway in the Ozarks. Rather, I’m suggesting a few down-to-earth concepts held together with some practical, and affordable, hardware.

How Will it Help My Business Survive and Grow?

According to recent surveys and studies, the some of the biggest challenges micro-businesses have to contend with are:

  1. Finding and keeping qualified workers
  2. Staying abreast of emerging technology, market trends and government regulations
  3. Making time for marketing and administrative tasks

What does Team Development Strategy Involve?

Define Your Staffing Needs in Terms of Strengths
Take a good hard look at your business. What do you already have? (skills / capital / ideas) What do you need?

Hire People with Complementary Knowledge & Skills
Aim for a variety of strengths and skills within your team. Let everyone on the team know each others’ strengths …

Train Early & Update Often
Get your new hires off to a running start with a comprehensive and engaging orientation. Aim for consistency in product or service delivery. Update everyone as soon as new products appear or new techniques are put into play.…

Provide Essentials Generously
Make sure your people have the tools, supplies, skills and flexibility to do the best job they can. Handbooks, Reference Guides, Policy Manuals, Branding Manuals aren’t just for Big Business.

Encourage Thinking ‘Outside The Box’
Set aside time to discuss industry trends, brainstorm marketing ideas.

Give and Get Regular Feedback
Establish a feedback routine and follow it. Always give positive feedback – not just what’s wrong, but how to fix it. Let your team know you are interested and appreciative of their input.

Reward Productivity and Innovation
Sales above normal, positive customer feedback, surviving a minor catastrophe, a whacky idea for a storefront display – these all deserve attention.

Delegate Often
Aim to make yourself dispensable. Even if you have the time, let your staff do things outside of their regular job. Having reliable support will give you the time you need to develop your business further.

Make Time for R&D
Have staff test products, research industry trends, ask customers about their experiences

Market Dynamically
Advertising >>> comprehensive marketing – your staff is your marketing team – Make sure they’re familiar with your preferred Brand Identity

Need help ... ?

With more than 20 years experience creating customized communications products for small to medium-sized enterprises, tmwstudio is able to offer clients with smaller ventures the benefits of big-business tools without the big-business cost.

We tailor-make administrative, communication, marketing and human resource tools to help you run your micro-business smoothly and professionally.

Have a look through our offerings ... then give us a call to see how we can help you and your small business thrive!

email gordo


MicroBiz Muzings from TMWstudio


Articles that appear on this website are for information purposes only. Readers assume all risk any damage incurred while using any information contained herein. The Media Works assumes no liability for any damages (including direct, incidental, consequential, indirect, or punitive damages) to any person or property arising out of access to or use of this Web Site or article therein. Reliance on any information on this web site is entirely at the user’s risk. To the maximum extent permitted by applicable law, in no event shall we be liable for any direct, special, incidental, indirect, or consequential damages whatsoever arising out of or in any way connected with the use of this web site, or the use or misuse of any of the information available herein.

copyright 2012 tmw studio